How to Generate Sales Leads That Are Actually Qualified

December 15, 2016 by Sara Davis in digital marketing

Lead generation is at or near the top of many marketers’ goal lists. In fact, it is at once the top priority for B2B content marketers, and the biggest challenge. If you get leads into your database reliably, you can target them more effectively with sales pitches and nurturing efforts.

Given this priority and importance, marketers and sales departments can rely on a variety of lead sources to fill their database. All of them come with a number of advantages and disadvantages. But if your goal is to get qualified sales leads, only one of these options is actually viable for your business.

INBOUND MARKETING TIPS & TRICKS: Are you getting the most out of your landing pages?

November 27, 2016 by Sara Davis in digital marketing

Inbound marketing can be so simple. You create content that your audience finds worthy of giving you their contact information, place it behind a sign up page, and promote it through social media, email, blogs, and SEO. Then, you nurture the leads you generate on their way to becoming customer.

But the whole concept falls apart like a house of cards when you don’t get the landing page right. Even the best marketing tactics matter little if the page on which your audience should convert doesn’t actually convince them to do so. Are you getting the most out of your landing pages? Here are some inbound marketing tips and tricks that can help you maximize your lead generation success.

To Demand Gen or to Lead Gen; That is the Question

June 30, 2015 by Sara Davis in digital marketing

The purpose of demand generation is to create awareness about your company, show value propositions, and to engage people to get them excited about your brand. Whereas the purpose of lead generation is to obtain prospects contact information for further marketing efforts and sales.