Malcolm Gladwell is generally acknowledged as one of the foremost thinkers of our age. He’s written about a variety of topics, from French Impressionists like Monet and Renoir to those who are well known in technological fields, such as Steve Jobs and Bill Gates. He’s also had quite a bit to say about how the market works and how companies can benefit from examining its trends. So it’s possible to take a lot of what he says and apply it to content marketing. By understanding his theories you can figure out how the market works as well as how consumers think.