Do marketing agencies take on the personalities of their founders?  In my experience with marketing agencies, I’ve noticed that an agency’s persona tends to echo the personality of the founder. When I began searching for confirmation of this observation, the internet failed me. There were no conclusive studies on this topic.  So, I did the next best thing and went to the agencies, themselves. I interviewed 70 different agencies, and 66 out of the 70 confirmed my hypothesis. Whether it was an SEO agency, creative agency, web design agency, or full-funnel marketing agency – the answers were much the same: