Many small business owners and online marketers overlook Tumblr. I personally had heard of Tumblr several times, but keeping up with what felt like 9000 other social media profiles seemed challenging enough, so I never really took the time to delve too deeply into the platform. After being issued a challenge by a co-worker to dive in, I fell in love with the Tumblr spirit. Tumblr has a great platform with friendly, accepting, and information-loving users. And as they say, “It's better late than never.”