Sara Haslem Davis

Storyteller, Humanist, Thought Leader, and Marketer

Growth hacker who believes in a world where storytelling, writing, and marketing can be used as a tool to change humanity for the better.

How to Tell Your Client No Without Actually Saying "No"

July 01, 2015 by Sara Davis in digital marketing, business and leadership, marketing

WHO LIKES HEARING “NO” FOR AN ANSWER? I DON’T AND I’M SURE NEITHER DO YOU.

Think about this in terms of your clients you work with. Clients are your bread and butter, they’re your cash-cow, and they bring in the dough. Which means, let’s make sure we satisfy their every need, right? If you have an unlimited amount of resources, then hell yeah, let’s do it. But if you’re like every other business out there, then that hell yeah can easily turn into… uhhhh, no.

WHY UPCYCLING CONTENT IS ESSENTIAL FOR B2B MARKETING

December 04, 2014 by Sara Davis in digital marketing

Upcycling content is an essential practice in B2B marketing. To get the most out of your content, you need to give it as much visibility as possible. The only way to do this is to post it on multiple platforms. As you move your content around, rearrange it so that it appeals to different types of consumers.

B2B MARKETING OF THE NEAR FUTURE: FOCUS ON ONE-ON-ONE CUSTOMER RELATIONSHIPS

November 18, 2014 by Sara Davis in digital marketing, business and leadership

It seems that b2b marketing still has problems sometimes in nurturing singular relationships with customers. The thought that dealing with the bigger picture is more appropriate might be understandable when the most profit needs to be made quickly. But is that really the best approach to capturing customer loyalty? Some new ideas are emerging that may help b2b businesses think a little differently on how to market online, and especially in-between the times when a sale takes place.