How Agencies Can Be More Authentic With Client's Stories →

March 30, 2017 by Sara Davis in business and leadership, humanity, marketing

Anyone who runs a service-based company understands that the reason a client chooses your service rather than a competitor is because they believe you have something to offer that your competitors don't. They buy into your messaging, your mission, your vision or you as an individual, not because you are more equipped than your competitor, but because they believe in who you are and what you stand for. As Simon Sinek has said, "People don't buy what you do; they buy why you do it."

If Your Campaigns Are Performing, Why are Your Client's Quitting?

December 05, 2016 by Sara Davis in marketing

Customer churn is inevitable. But when you're delivering phenomenal results for clients and they suddenly start heading for the exit, it becomes puzzling and feels very personal. What could you possibly be doing to spark that vote of no confidence?

Every business has been through some version of this disappointment. But at my company, a holistic digital marketing agency, it seemed to be happening on a monthly basis. Still, we went on as though it weren’t happening, avoiding any attempt to get to the bottom of the problem.

Running an Agile Marketing Campaign for Client Success

March 04, 2016 by Sara Davis in marketing

Operating in the Chaos:

Marketing is chaos. It’s literally living in a day-to-day world that is equivalent to that of a crazed hipster who spontaneously jetted to Spain to run with the bulls. Said hipster also made this decision after they had sustained their entire life on a diet of gummy bears and diet coke. Bulls constantly are running at marketers, and they aren’t always prepared for the ever-changing scope of the industry.

Even if we pretend traditional marketing doesn’t exist, the wide variety of digital mediums, platforms, deliverables, projects, designs, etc., etc., is enough to make it entirely too easy to miss a step, or make a simple mistake that derails an entire campaign.

Communication in marketing is one of the most important pieces to ensuring campaigns run smoothly. Internal & external communication are absolutely crucial. Running an agile and transparent campaign with all parties drastically improves results for marketers.

How to Tell Your Client No Without Actually Saying "No"

July 01, 2015 by Sara Davis in digital marketing, business and leadership, marketing

WHO LIKES HEARING “NO” FOR AN ANSWER? I DON’T AND I’M SURE NEITHER DO YOU.

Think about this in terms of your clients you work with. Clients are your bread and butter, they’re your cash-cow, and they bring in the dough. Which means, let’s make sure we satisfy their every need, right? If you have an unlimited amount of resources, then hell yeah, let’s do it. But if you’re like every other business out there, then that hell yeah can easily turn into… uhhhh, no.

B2B MARKETING OF THE NEAR FUTURE: FOCUS ON ONE-ON-ONE CUSTOMER RELATIONSHIPS

November 18, 2014 by Sara Davis in digital marketing, business and leadership

It seems that b2b marketing still has problems sometimes in nurturing singular relationships with customers. The thought that dealing with the bigger picture is more appropriate might be understandable when the most profit needs to be made quickly. But is that really the best approach to capturing customer loyalty? Some new ideas are emerging that may help b2b businesses think a little differently on how to market online, and especially in-between the times when a sale takes place.