Use Local Awards to Promote Your Dental Practice
If you’ve ever applied for an award, you know how time-consuming it can be. Forget about running your business—you could start a successful company just applying for awards for other people!
Leveraging Industry Influencers in Your B2B Marketing Strategy
B2B influencer marketing works the same way that B2C influencer marketing works.
Who are the industry leaders in your niche? Is it a company you’d like to partner with, an individual who dominates the space? Ask yourself, “What does your brand want to be known for?” And then identify which individuals or companies can help you get there.
Read MoreYou're Doing it Wrong: Marketing to Only Decision Makers
Targeting decision makers and C-Level executives has been a primary strategy for many B2B marketers in the past.The belief being, why target people who ultimately can’t make the purchasing decision? This question has it’s ground, but with the ever-changing world of marketing and business structure, it may be time for you to investigate other options.