Storyteller, Humanist, Thought Leader, and Marketer
Growth hacker who believes in a world where storytelling, writing, and marketing can be used as a tool to change humanity for the better.
B2B influencer marketing works the same way that B2C influencer marketing works.
Who are the industry leaders in your niche? Is it a company you’d like to partner with, an individual who dominates the space? Ask yourself, “What does your brand want to be known for?” And then identify which individuals or companies can help you get there.
Read MoreTargeting decision makers and C-Level executives has been a primary strategy for many B2B marketers in the past.The belief being, why target people who ultimately can’t make the purchasing decision? This question has it’s ground, but with the ever-changing world of marketing and business structure, it may be time for you to investigate other options.